Who am I?

An award-winning Art Director
with serious design chops,
strong conceptual skills, and a reputation for playing well with others :-)

Designs that inspire and delight

Strategy: Bring a historical essay to life by leveraging botanical and historic assets.
Strategy: Create an approachable and easy-to-use birding guide for beginners.
Strategy: Reinforce  journal feel by creating hand-drawn type,  pencil strokes
and elements like tape and paper clips.
Strategy: Use strong grid structure with decorative rules to mimic Wright's architecture.
Strategy: Utilize artifacts, graphics, and historic photos to bring the history of the submarine to life.
Strategy: Present historic photographs and art in a way that feels modern and engaging.
Strategy: Use warm, well-worn surfaces to give a homey feel.
Strategy: Rustic, neutral surfaces help the re-hydrated food pop
Strategy: Make complicated topic approachable to beginners with colorful hero images, marquee bulb type, rainbow colors, and step-by-step photos.
Adult Trade Cover Sketches
To Show Conceptual Thinking
Books for Teens and Kids
Strategy: Bold colors & charming illustrations to engage.
Strategy: Continue series look and feel. Use graphic illustrations tell the story, without being too gritty.
Strategy: Add pops of color to divide sections without distracting from the lessons.
Strategy: Charming illustrations make learning feel fun.
Strategy: Create thumbprint illustrations to add whimsy to book.
Strategy: Casual how-to illustrations and playful photos make learning fun.
Strategy: Reworked stock art and patterns provide color and "gifty" feel for a small budget.

Branding that Emotionally Connects

Golden Gate National Parks
Branding Campaign

Design Strategy: Give disparate park locations a unified feel by designing and art directing 12 iconic images to capture each location's unique features.

Association of Parks Biennial Convention
Event Branding

Design Strategy: Logo suggests traditional Inuit Art. Cool palette lends a wintery feel.

Pubwest Annual Conference
Event Branding

Design Strategy: Mixing retro woodcut with modern illustration of an inked man to appeal to 20-40 year olds.

National Park Service—Federal Lands
to Parks Program Branding Campaign

Design Strategy: Create brand identity that feels compatible with the National Park Service by creating simplified etching-style logo and using color that complements NPS green.

Antenna Audio Branding Campaign

Design Strategy: Create a modern, memorable look with a bold palette, fresh duotones, & clean typography and design elements easily adaptable for use in other media.

Projects that Inspire Teams

Under Shelter Video

Pandemic Team Building Project
A few months into the Pandemic, I spearheaded this project to boost morale. I created, wrote, produced, sang, directed the bi-coastal design team (via zoom!), and edited the video.  

DEIB Motion Graphic

Promoting Diversity, Equity, Inclusion, and Belonging
When the company turned its focus to diversity issues, I taught myself Adobe After Effects to create an intro/bumper for internal and external diversity events.

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